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It’s no suprise that South Africa’s leading program to search for automobiles is Auto Trader (South Africa). But a part of the company that’s been less than dramatic is the used cars section, which is fairly strange given that the majority of their cars are used vehicles. In order to make this right, Auto Trader has made its Employed Cars webpages the focus going ahead, and produced it the emphasis of their cellular program which itself has got some necessary traffic from younger buyers, who are also open to other resources for cars like classified and local listings. There are more than 45 thousand second hand vehicles on Auto Trader, and nearly all of these are from used car dealerships across SA.

It’s also the next biggest platform in SA where private vehicle sellers can list their automobiles and possibly find anyone to purchase the autos. Two years ago was an important time, particularly together with the re launch of the site. This year, with the gap between the newest cars and pre-owned motor automobiles growing broader and broader, thus, AutoTrader’s secondhand car supplying has become more affordable , and a very good choice for the budget. What makes this site so strong are two things,

  •  the financial backing of their parent company in the UK, Trader Media Group PLC
  • Its a household name
  • the general people’s demand for private transport as public transport is erratic

The second point being a consequence of the leading. It is practical for Trader Media to invest loads of money and time into Auto Trader. The ongoing circulation of the South African variant of the mag, coupled with all the end of the British version, is evidence of this. Over 1 5 000 copies of the magazine are distributed all across South Africa. Auto Trader’s magazine has helped a substantial quantity in delivering excellent service to its other companies in the last 20 years. A representative from Trade Media stated “the group has continued to improve the car and non-car sites in britain, Ireland and South Africa, notably in the latter as the nation migrates its promotion online from a conventional magazine base.” This explains the leap into mobile programs and making the website more and more dedicated to being an one-stop store for prospective buyers. Way down the list, Auto Trader Online is certainly one of SA’s hottest websites, where rivalry is by using enormous news publishers and search engines. To be candid, AutoTrader’s on-line platform is a like second-tier search motor, Consequently Empowering users a particular service, i.e., all we have to know before and following our vehicle purchase. In as recently as September 2013, Automobile Trader’s special visitors attained a total of 905 803 users. , and have maybe grown to more than a million guests since then. While its individual page views where at #3 in SA ranks at almost 30 million! Auto Trader South Africa’s potential lies in three regions, the online business which makes of their money and is the most secure, being wherever these same consumers are when they maneuver around, i.e. cellular, and being where consumers are while appreciating some leisure time and desiring a mag to read.

Something that has been on the cards for quite some time, is that the print publication might be closing down in SA, as it did in the UK, the Globe and Mail reported.


If home is where the heart is, then Volkswagen won’t be singing that tune for much longer if German officials in the City of Hamburg have their way. Just like Cape Town, which has grand plans to be a very “green” urban metropolis, Hamburg, which is a mere 2 hour drive way from VW’s home, Wolfsburg, is planning on building infrastructure that will make it near impossible for people to drive cars. Okay, maybe it won’t be impossible, but the idea is to discourage the driving of motor vehicles, opting for bicycles and walking instead. This is quite amazing, however, the practicalities of it are very dubious as things stand.

Hamburg Green Spaces where Cars Won’t be Allowed

Yes, citizens can choose to walk or bike to work, but they’ll still need cars as vanity possessions that need to be shown off. In this case, that showing off has to happen on the streets. The year 2013 was a very good one for VW and the other big automakers. Record VW sales at home and abroad meant Volkswagen shipped well over 9.7 million individual cars. That’s the biggest problem, people will continue buying cars, and for a very long time. This isn’t just true for emerging markets like South Africa or China, but in developed markets like Germany itself, and the US, etc. VW is committing over $20 billion in the next 4 to 5 years on capital expenditure. While former US vice presidential candidate once famously yelled, “Drill, drill, drill!”, encouraging the big oil companies, similarly, the heads of the big car companies are shouting, “Assemble, assemble, assemble!”

Volkswagen aims to be the world’s biggest manufacturer of automobiles by the year 2020, overtaking both General Motors and Toyota for the crown. VW’s presence in South Africa already makes it second only to Toyota. The domestic market is tough, with labour unions pretty much calling the shots on many factors that may or may not affect growth. Brands like UsedCarsForSale are leveraging on Volkswagen’s growth, with Volkswagen making up the bulk of their second hand vehicles.

Staying at home, dealers from the Cape, up to the northern provinces more than welcome the expansion-led strategy of VW. This kind of thinking is ultimately positive for income mobility of all South Africans. A good example is the R6-billion the car maker had invested in their Uitenhage plant over the past five years through 2013. That’s a great achievement that is being replicated all across the world.

And back to Hamburg, it’s most unlikely that a force as powerful as the motor industry in Germany could be bullied out of their home turf, but whatever the outcome, they can find a home in South Africa, where cars can be built in a sustainable manner, and consumers understand the choice they make by opting for a motor/bicycle/walking balance. Germany itself, will welcome more VWs for sale in SA.

Here are some more interesting articles about Volkswagen